There is a new flavor of Coca-Cola

The most recent creation from Coca-Cola Creations, the company’s creative arm that gave us starlight and pixel-flavored beverages, is a partnership with electronic music artist and DJ Marshmello. You’re mistaken if you believe that the artist collaborated with Coke to create a beverage with a marshmallow flavor. Instead, Marshmello’s favorite fruits, strawberry and watermelon are prominent in the new flavor.

There is a new flavor of Coca-Cola

According to Oana Vlad, senior director of global strategy at the firm, “with our third Coca-Cola Creations drop, we tried to add an unexpected remix of tastes to a wonderful Coca-Cola taste.”

In this brand-new mix, we crafted a vibey blend of my favorite flavors, according to a statement from Marshmello. I think it tastes fantastic and I hope the public agrees.

Beginning on July 11 in the United States, customers can purchase the new flavor, which also comes in a zero-sugar variation. Later in the summer, it will be made available in other nations.

According to the firm, this is the first time Coca-Cola has collaborated with an artist on a beverage. The new flavor is receiving the complete digital treatment from Coca-Cola Creations.

It will debut on the gamer Loserfruit’s Twitch channel on July 9, before launch. And starting on July 25, anyone with a can in their possession will be able to access Coca-Cola Creation’s website by scanning a QR code on the packaging. The firm claims that “AI technology will transform their listening experience to Marshmello’s newest tune into a personalized piece of digital art.”

There is a new flavor of Coca-Cola