The most recent creation from Coca-Cola Creations, the company’s creative arm that gave us starlight and pixel-flavored beverages, is a partnership with electronic music artist and DJ Marshmello. You’re mistaken if you believe that the artist collaborated with Coke to create a beverage with a marshmallow flavor. Instead, Marshmello’s favorite fruits, strawberry and watermelon are prominent in the new flavor.
According to Oana Vlad, senior director of global strategy at the firm, “with our third Coca-Cola Creations drop, we tried to add an unexpected remix of tastes to a wonderful Coca-Cola taste.”
In this brand-new mix, we crafted a vibey blend of my favorite flavors, according to a statement from Marshmello. I think it tastes fantastic and I hope the public agrees.
Beginning on July 11 in the United States, customers can purchase the new flavor, which also comes in a zero-sugar variation. Later in the summer, it will be made available in other nations.
According to the firm, this is the first time Coca-Cola has collaborated with an artist on a beverage. The new flavor is receiving the complete digital treatment from Coca-Cola Creations.
It will debut on the gamer Loserfruit’s Twitch channel on July 9, before launch. And starting on July 25, anyone with a can in their possession will be able to access Coca-Cola Creation’s website by scanning a QR code on the packaging. The firm claims that “AI technology will transform their listening experience to Marshmello’s newest tune into a personalized piece of digital art.”